UC Athletics CO-OP
For my second CO-OP, I worked for the University of Cincinnati Athletics Graphic Design Department. As a part of this experience, I created a series of recruiting and promotional graphics for the University of Cincinnati. They challenged me to create a series of on-brand graphics that would get potential recruits excited to play for the Bearcats. I also created promotional items, such as videos, posters, and arcade consoles for events and theme nights.
CO-OP | Branding Strategy | Brand Identity
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Women’s Lacrosse Player Introductions
Women’s Basketball Marketing
I created recruitment graphics for UC Basketball to excite prospective student-athletes about becoming Bearcats. I also worked on the Nati -Jam Night project, which was an NBA Jam theme night for Men’s Basketball. We created a UC version of an NBA Jam arcade machine and then created promotional posters to give away during the game.
Brand Expression
By using dynamic imagery, strong typography, and color blocking, I created a new and exciting design based on the University of Cincinnati’s brand. The collection of work is symbolic of the competitive spirit and grit that runs through UC Athletics and the city of Cincinnati.
Men’s Baseball Marketing
For Men’s Baseball, I created a poster and baseball cards celebrating the freshman, who made the starting lineup for the 2023 season. I also created a Mortal Kombat-style jumbotron animation that played whenever the Bearcats were about to get a strikeout. Sirens playing accompanied the animation and the “Finish Him” sound bite.