College of Arts & Sciences
The University of Cincinnati College of Arts & Sciences reached out to me to redesign its current visual identity. They wanted to create a new identity that accurately reflected a lively and diverse student population that was also adaptable across many external and internal touchpoints.
Visual Identity | Brand Identity | Brand Strategy | Freelance
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Major-Based Iconography
Major-Based Patterns
College Patterns
Abstracted Icons
Shadow Graphics
Marketing Materials
After establishing the new visual identity, I created a series of marketing materials for the College of Arts & Sciences to utilize for current and future templates. This included creating external promotional materials along with internal organization-based templates.
For Student Promotional Materials
Internal Resource Templates
Check out the full icon bank here!
Captivating Connections
The new visual identity draws inspiration from the style of Keith Haring to create an energetic and empathetic tone. The key building blocks of the identity were the major-based icons, which served as the launch point for other own-able assets such as shadow graphics and modular patterns.