Acadia Coffee Co.
During my CO-OP with Equator Packaging, I designed a packaging system for Acadia Coffee Company, a non-profit coffee company supporting endangered species in their coffee-growing regions. This project featured three unique packages that utilize form and illustration as key brand elements. In order to make this project more tailored, I utilized Equator’s photography studio in order to style, shoot, and create my own packaging mockups.
If you would like to learn more about this project feel free to reach out or check out the progress book here.
CO-OP Project | Brand Identity | Packaging | Photography
Scroll for more
Brand System
I wanted the Acadia brand to feel organic and welcoming while accompanying a bold shelf presence. This logo system features a monogram “A” that was inspired by vintage trail signage with a flower growing out of the crossbar. The flower breaks through the bowl of the “A” to symbolize hope and prosperity. The textures and color pallette play into the bold aspect of the brand by featuring bright punchy colors accompanied by organic forms.
Packaging Concepts
Full Dieline
Photography
The brand photography features soft lighting to emphasize the organic side of the Acadia brand accompanied by moments of quiet tension to reflect the species and the environments featured on the packages.
Brand in Action
Chosen Concept
Packaging
While ideating packaging concepts, I landed on three key concepts each inspired by natural textures like tree rings and canopies as well as local foliage. Ultimately, I chose the third concept as it reflected not only the species native to the coffee’s region but the local foliage as well. This concept uses separate species iconography and foliage to initiate a conversation about declining populations.
Concept One
Concept Two