As a part of a team with Abra Riley, Connor Schmitt, and Natalie Swift, we redefined what it means to be a bird food brand. We noticed that the current market was stale and outdated, leaving a lot of room for improvement.

To solve this, we created a new brand of bird food called Chirp, Chirp strives to change the industry standard by putting empathy first and focusing on sustainability and the user experience as the forefront of our design to provide a more user-friendly and enjoyable process. The deliverable features playful design accompanied by inviting and intuitive packaging. This allows Chirp to stand out from the current market while still remaining approachable on the shelf. Our design creates a wonderfully wild atmosphere, allowing birders to care for their backyard flocks.

To learn more about this project, check out the process book!