Outlaw Music Festival

For my Graphic Design 2 course I redesigned the brand identity for the Outlaw Music Festival. The Outlaw Music Festival is put on by Willie Nelson and takes place annually all across the United States. I wanted the festival’s new visual identity to have a modern and welcoming aesthetic while still keeping some of the vintage tones that Willie Nelson and country music are famous for.

For this project I created a revised brand system including a logo, color palette, and visual systems along with many touchpoints showing how to implement the new brand. This project served as a way to learn more about creating a clear and cohesive brand identity as well as teaching us more about environmental graphic design.

Revised Logo & Color Palette

The new logo uses a script-style sans serif typeface to bring in a handmade vintage feeling while still keeping it fresh and modern. I paired this with a mostly warm split complementary color palette to allow the brand to feel open and inviting.

Marketing Touchpoints

For the festival’s marketing, I wanted to focus on a strong print presence. To accomplish this I designed a poster and billboard to spread the word to the Cincinnati area. The reason I chose to go for print in this area was to play more
into the nostalgic and vintage feeling of the festival.

During & After The Festival Touchpoints

For this stage of the festival redesign, I focused on creating a cohesive and unified set of touchpoints for when the festival is taking place. These touchpoints consisted of wayfinding, food & drink wristbands, general admission tickets, social media, merchandise, and merchandise distribution.