Light Up College Hill
As a part of my third CO-OP, I redesigned the visual and brand identity for Light Up College Hill Which is College Hill’s annual holiday festival and fundraiser. As a part of this redesign, I was in charge of creating new visual assets such as a logo and color system. I was then responsible for implementing the new brand identity through print and digital marketing campaigns. I also worked as the photographer for the event.
Revised Logo
Scavenger Hunt Map
This map was used as a part of the festival’s scavenger hunt activity. The map not only works as a useful tool to navigate the festival but also shows all of the family-friendly Business Activities and Avenue Activities along the avenue.
Marketing - Print
I created a series of print advertisements that were featured along the business district to gather attention and create excitement for Light Up College Hill. This included posters, postcards, banners, and yard signs.
Marketing - Digital
I created a series of templates for Light Up College Hill’s social media presence including templates for business activities, festival activities, save the dates, and
a countdown to the festival.
Silent Auction
Wayfinding and promotional signage
Photography
The new Light Up College Hill logo takes the nostalgic feeling of the holidays and brings it into the 21st century. The ornate border work along with the bold typography creates a bright and welcoming feeling that reflects the bold homegrown personality of College Hill.
